Lefever Studio Q.1.2007 A TO Z METALS ~ Product as Abstract

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Q.1.2007 A TO Z METALS

Product as Abstract: the beauty of scrap metal...

A Translation from Painting.
Before returning to the commercial arts and opening the doors of LeFever Studio, Jeff LeFever had a 25 year history in the painting arts. It was there that he developed an eye and feel for non objective abstraction. Another fine example of the skills and experience LeFever brings to the table were expressed in this assignment commissioned by A to Z Metals where that background in abstract painting was utilized.

IRVINE, CA: New Offices

A to Z Metals has opened new offices in Irvine CA. Modern, streamlined, beautiful, the offices show a contemporary flair. What was missing is the descriptive that defines the offices as those of a corporation dealing internationally in recycled metals.

Owner Sam Lee discussed with LeFever the interest in displaying framed photos that could take care of this need by describing to visitors what A to Z Metals did as a business.

THE PRODUCT

This page reflects the product of A to Z, in it's final form after being separated and bailed. Clients purchase metals (aluminum, copper, iron...) for reconstitution. But the bails themselves make attractive overall field "paintings". Several of these were taken as part of a shooting day at the Compton A to Z Metals facility.

COMPTON FACILITY

The shoot at the Compton facility. included product shots, live action shots documenting normal daily production, and staged shots of workers when necessary as well as worker portraits. All these shots are for consideration for how A to Z Metals chooses to express to their visiters the what and how of their business.

For LIVE shots from the Compton facility, CLICK HERE.