Lefever Studio 2006 Review: Mia Tavonatti Shoot 4

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Q.2.2007 ALBANESE CATALOG

GOLD LABEL CHOCOLATES get a new look!
Albanese Confectionery Group has a broad product line featuring their renowned World's Best Gummi products, bulk product lines of nuts, chocolates, yogurts and sugar free candies. All these products have been photographed by LeFever for catalog use thus making them easy to arrange for graphic representations in both web and print distributions. The Gold Label line was one such opportunity to pull from the Albanese photographic library.

This Quarter sees the Gold LAbel line receiving a new face for the 2007/ 2008, eight page full color catalog insert. Using the single library shots for each candy grouping, LeFever created a bulk representation without the need to re-shoot the candy in bulk arrangements. This saved Albanese days of shooting, post production, and consequently, thousands of dollars.

Additional inSite links:
Albanese Product 2006 Review

Additional offSite Online links:
Albanese Confectionery Group, Inc. web site

For more on LeFever Studio, Studio Pricing, and Booking visit: lefeverphotography.com

"With a combination of the intuitive, the artistic, technical mastery and business sense, Jeff LeFever has become an indispensable component of our marketing efforts.

LeFever demonstrates an instinctive grasp of our vision and renders it beautifully ...especially when given free reign!"

~ Alan Ruddell

The illustrations were kept flexible enough to re-arrange as each page layout required making allowance to fit the maximum candy to a minimum of pages (a usual design hoop designers jump through). This was all part of an earlier strategy put in place over a year a go when the library idea was first introduced to Albanese.

Of course new gummi snakes were also added to the existing catalog for the gummi's (see below).